I have a Pinterest Business Account, now what?

Pinterest for Business: The next step is to complete your profile information.

Ensure your profile is fully filled out with a clear, high-quality logo or image, a compelling bio that includes relevant keywords- remember Pinterest is a visual search engine, keywords are how you are found. Add a link in your profile to your website or online store.

Verify your link on Pinterest

1. Log into Pinterest.
2. Navigate to Settings: Click on your profile picture in the top right corner and select “Settings” from the dropdown menu.
3. Claim Your Website: Under the “Claim” section, you’ll find the option to claim your website. Enter your website URL and follow the provided instructions to verify ownership.
4. Verify via Meta Tag or HTML File: Pinterest will give you the option to verify your link through a meta tag or by uploading an HTML file to your website. Choose the method that works best for you and follow the detailed steps provided.
5. Confirm Verification: Once you’ve completed the steps, return to Pinterest and click “Finish.” Pinterest will then verify your ownership, which may take a few moments.

Connecting your Pinterest account to your Etsy store.

This integration allows you to effortlessly showcase your products to a wider audience, driving more traffic and potential sales to your Etsy shop. To get started, follow these simple steps:

1. Log in to Your Accounts: Ensure you are logged into both your Pinterest and Etsy accounts.
2. Claim Your Etsy Shop on Pinterest: Go to your Pinterest settings and navigate to the ‘Claim’ section. Here, you can claim your Etsy shop by entering your shop URL. This step links your Etsy store to your Pinterest profile, allowing your pins to display your Etsy shop name and profile picture.

By following these steps, you can leverage Pinterest’s vast user base to increase visibility and sales for your Etsy store.

Connecting your Instagram account to Pinterest.

You can also sync your Instagram with Pinterest, so when you post on Instagram there appear on Pinterest too.

1. Open Pinterest: Start by logging into your Pinterest account on your desktop or mobile app.
2. Go to Settings: Navigate to your profile by clicking on your profile picture. Then, select the three dots or the gear icon to access settings.
3. Claim Accounts: Under the settings menu, find and click on “Claim” accounts.
4. Select Instagram: You’ll see options to claim various accounts. Click on Instagram.
5. Log In to Instagram: A new window will prompt you to log into your Instagram account. Enter your credentials and authorize Pinterest to connect to your Instagram.
6. Confirm and Sync: Once you’ve logged in, Pinterest will confirm the connection. Your Instagram posts will now be available for you to pin directly to your Pinterest boards.

Connecting these social media platforms allows you to effortlessly share your creative content with a broader audience, making it easier for followers on both platforms to discover and enjoy your work.

How to create a Pinterest Pin

First, gather your ideas and decide on the type of content you want to create.

Use images that are visually appealing and relevant to your content. Pinterest is a highly visual platform, so striking images can significantly boost the effectiveness of your Pin.

Open a graphic design tool like Canva, Adobe Spark, or even Pinterest’s own Pin builder. These tools often offer templates that help you get started quickly and ensure your design is optimized for Pinterest’s preferred dimensions.

Incorporate text overlays to highlight key information or call-to-actions. Use readable fonts and contrasting colours to make sure your text stands out against the background image.

Add your website URL or logo to your Pin image. This not only helps with branding but also directs users back to your site, increasing your traffic.

Once your design is ready, upload your Pin to Pinterest. Add a compelling title and description that include relevant keywords to improve searchability. You can pin to your profile or to a board – more about boards later.

Pin Manually:

From the Pinterest App. Click the “+” button at the bottom of your Pinterest screen, click pin. You then have a choice, you can pin from your photo library, camera or website.

Fill in pin title, description and link. Pick a board, you can also tag products and either choose to publish now or schedule your pin, click on create.

Etsy Sellers

Pinning from Esty’s sellers app to Pinterest is a straightforward process that can help you showcase your products.

Ensure you are logged into both your Etsy and Pinterest accounts.

Find the Item on Etsy: From the sellers app you can choose to Share listing or Copy link.

Share Listing – Click on Share listing, choose the image or video you want to use, click next, click share, find the Pinterest icon and click on it. Choose a board to share to, pick a section if applicable.

Then go to your Pinterest account, click on Saved, then All pins. open the pin you have just pinned, click on the three dots top righthand corner, click Edit Pin, add description and keywords and add website link, click Done.

Copy Link – Once you have copied the link go to Pinterest, click on the plus sign, click Pin, click on the web icon, add the link then Search, pick your images – here you can add more than one image. Choose your board and section if applicable. Click on See Pin, click on the three dots top righthand corner, Edit Pin and add a description. Click Done.

What are Pinterest boards?

Pinterest boards are a collection of Pins where users can save, organize, and share images and ideas. Each board is typically centred around a specific theme or topic, such as home décor, fashion, or Christmas gift ideas. Users can “pin” images, videos, and links to their boards. Boards used to promote business will need to be set as public for others to see, follow, and even contribute to.

You can create your own boards or/and join group boards.

How often should a business Pinterest account pin?

It’s generally recommended that a business Pinterest account should pin consistently throughout the week to maintain visibility and engagement. Ideally, businesses should aim to pin at least once a day, but not more than 10-15 times daily to avoid overwhelming their audience. Spreading these pins out at optimal times, when your target audience is most active, can also enhance engagement. Additionally, it’s beneficial to mix both original content and repins from other users to create a diverse and appealing board.

Why should I repin on Pinterest?

Repinning on Pinterest offers several benefits that can enhance your experience on the platform. Repinning allows you to share valuable content with your followers, helping to build a community of like-minded individuals who share your interests.

Moreover, by repinning, you contribute to the visibility and reach of original creators, supporting their work and potentially introducing them to a wider audience. It also helps keep your boards fresh and dynamic, encouraging more engagement from your followers.

How do I repin on Pinterst?

1. Log in to Pinterest: Start by logging into your Pinterest account on your computer or mobile device.
2. Find a Pin to Repin: Browse through your home feed, search for specific topics, or visit a board to find a pin that you want to repin.
3. Click on the Pin: Once you find a pin you like, click on it to open the pin in detail view.
4. Click the Save Button: Look for the red “Save” button, usually located at the top right corner of the pin. Click on it.
5. Choose a Board: A menu will pop up, prompting you to select a board where you want to save the pin. You can either choose an existing board or create a new one.
6. Save the Pin: After selecting the board, click the “Save” button again to add the pin to your chosen board.

Should I be commenting and liking other peoples pins on Pinterest?

Yes, engaging on Pinterest by liking and commenting on pins can help to get you seen and builds a community.

Pinterest’s community aspect allows you to connect with like-minded individuals, share your own ideas, and gain feedback. This can be particularly rewarding if you enjoy collaborating and learning from others.

Are followers on Pinterest important?

Followers on Pinterest are important, especially for businesses looking to expand their reach and influence. Having a larger follower base can mean increased visibility for your pins, leading to more engagement in the form of repins, likes, and comments. This can significantly enhance brand recognition and drive traffic to your website or blog.

Pinterest’s algorithm tends to favour content that is already receiving attention, so having more followers can help your pins get noticed by even more users. Additionally, a robust follower count can provide social proof, making new visitors more likely to trust and follow your account.

However, it’s not just about the numbers. The quality of your followers matters too. Engaged followers who genuinely appreciate your content can be more valuable than a large number of passive followers. So, while it’s beneficial to grow your follower base, focusing on creating high-quality, relevant content that resonates with your target audience is equally crucial. This approach ensures that your Pinterest presence is both impactful and sustainable in the long run. Creating a supportive community of followers on Pinterest can benefit both you and your followers.

How do I share my Pinterest link?

To share your Pinterest link, follow these simple steps:

1. Go to your Pinterest profile.
2. Click on the share icon
3. Choose where you want to share to or copy the link.

Additionally, if you want to share a specific board or pin:

1. Navigate to the board or pin you want to share.
2. Click on the “Share” button, usually represented by an arrow icon.
3. Choose the platform or method you want to use to share (e.g., email, social media, direct link).
4. Follow the prompts to complete the sharing process.

By sharing your Pinterest link, you can easily connect with friends, family, or followers and showcase your favourite pins and boards.

Happy pinning!